Mad Mobile’s retail associate app was built on an outdated interface that didn’t support the fast-paced, mobile workflows of modern retail. Associates used the app to create carts, scan barcodes, send emails, and assist customers in real time, but the experience was cluttered, hard to use, and inefficient.

At the same time, the business was preparing to launch new features like real-time messaging and AI tools for smart upselling, personalized sales pitches, and curated product suggestions. The existing design couldn’t support these updates. A full redesign was needed to create a mobile-first experience that felt clean, intuitive, and flexible enough to grow with the product.

I worked closely with the lead designer to modernize the UI, contributing to audits, wireframes, and visual updates across core workflows. While supporting the overall redesign, I took full ownership of the catalog integration, one of the app’s most important features for product discovery and customer support.

I began by reviewing the current catalog experience and speaking with internal teams to identify pain points around navigation, speed, and usability on mobile. I mapped out common workflows and created wireframes focused on making the experience faster and easier. Associates needed to be able to scan barcodes, search by keyword, apply filters, and find product details quickly. The new design also made room for upcoming AI tools like smart recommendations and curated product lists.

After several rounds of review, I built high-fidelity mockups using the updated design system and collaborated with engineers to ensure a smooth handoff. I also supported implementation by testing across device sizes and providing feedback to fine-tune interactions.

The result was a faster, more intuitive catalog experience that helped associates find and share product information more easily. It also laid the foundation for future AI-powered features.

The redesigned app gave retail associates a much better experience. Tasks like scanning, browsing, and cart creation became faster and more user-friendly on mobile.

The new design supported key features like messaging and product suggestions, allowing associates to help customers more confidently and efficiently. The improvements led to smoother in-store interactions and higher engagement with the app. This project not only updated the UI but helped turn the app into a more powerful and future-ready tool for retail teams.