In Web3, liquidity is all over the place. It's spread across different chains, which makes it hard to manage and even harder to move around. Most cross-chain payment tools feel clunky, slow, expensive, or too centralized. And fiat onramps don’t do much to solve the problem. For people and businesses trying to operate across chains, the process is often manual, slow, and easy to mess up.

Mure set out to change that. The idea was to build a decentralized cross-chain payment system that made it easy to send and receive crypto, no matter what chain you’re on. The sender should be able to pay with whatever token they want, and the receiver should get paid in their token of choice. No extra steps, no confusing swaps.

The goal was to make on-chain payments like invoicing, billing, and fundraising feel just as smooth as using something like Venmo or Stripe. At the same time, it needed to stay decentralized, fast, and low-cost.

I worked with the Mure founder from day one, helping turn the early idea into a real product. At first, we were focused only on fundraising, but after digging into user feedback and market needs, we realized there was a bigger opportunity. So we shifted toward building a full payment platform with tools for invoicing and automating crypto finances.

We started by outlining goals, figuring out who we were building for, and making sure the problem was real. Once we had direction, I mapped out the core features and user flows for the MVP, aiming to keep it simple even for folks who weren’t deep into crypto.

I stayed hands-on throughout the process. I worked side by side with developers, supported user testing, iterated based on feedback, and helped plan what was next. I also led the branding and launch design, covering everything from the logo to product visuals and the marketing site. The goal was to make sure Mure looked and felt like a polished, trustworthy product from the start.

Mure launched with strong user interest and solid early traction. The new experience made cross-chain payments, like sending invoices or running a crowdfund, much easier and way more reliable. A big win was letting people pay in any token on any chain while the other person automatically received their preferred token. No bridges, no manual swaps, no headaches.

We also streamlined the way smart contracts were set up, cutting down deployment time by over 60 percent. That made it faster to spin up customized payment flows or liquidity pools without much technical effort. The pivot to a broader payments tool ended up being the right call. Early users and investors appreciated the flexibility, simplicity, and clean design. The new brand helped Mure stand out as a serious player in a messy, fast-moving space.